Lately I have been listening to the radio with a creeping (and sometimes sprinting) sense of dread. The standard of South African on-air commercials is slipping.
Many people get complimented on their vocal quality by colleagues, friends, family and strangers. For the most part these compliments make the person take note of their voice, I mean really take note of their voice, for the first time.
Engineer John Culverwell has with Mike Wilson of King James won the December Creative Circle Radio Ad of the month award for Kukula.com. Listen to the result of proper Preproduction, casting and creative teamwork.
